Whichever associated with feelings you want to produce with the readers, preserve it consistent.
You will quickly find that spam emails begin flowing in. Super way to engage would be personalise, and the only way you know whether you may get more targeted and more engaging is actually by testing. http://ultimatehotelguide.com/__media__/js/netsoltrademark.php?d=Launchhappy.co%2Fguides%2Fsquarespace-email-campaign-pricing-features-explained