To correctly mature a brand in China, It is far from enough to just consider the short-term and promote products and services broadly. Some brands sell on to Chinese buyers via more focused immediate-to-buyer (D2C) channels when branding in China, bypassing any third-occasion retailers or almost every other intermediaries. https://www.madjor.com/insight-article/madjor-the-chinese-brand-strategy-agency-driving-market-success