Click into almost any eyewear store online and you’ll see AR waiting to impress you. This tech makes it possible to “wear” glasses virtually using your camera feed. By layering digital frames onto your real face, it mimics an in-store trial experience. Still, the bigger question remains: does AR truly benefit eyewear e-commerce, or is it just a trend? https://varai.com/blog/does-augmented-reality-helps-eyewear-e-commerce/