As you could see from your illustration underneath, the kinds behave differently inside the marketing funnel. Normally, it will require longer to close a B2B deal because of the amount of stakeholders included and nurturing essential, even so the benefits are often better due to the price of the company. https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/